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導(dǎo)語：

感謝大家訂閱皮埃羅·斯加魯菲（Piero Scaruffi）的鈦媒體72問.知識專欄《硅谷的秘密》。我是今天的提問者趙何娟。前面幾課我們都學(xué)習(xí)了硅谷的教育體系里的故事，接下來我們都需要講講建立在硅谷教育基礎(chǔ)上的一個(gè)重要文化，那就是“不怕失敗”甚至“以失敗為榮”，那我們來問問皮埃羅硅谷公司如何面對失敗，這又對中國創(chuàng)業(yè)者有些什么啟發(fā)？

正文：

We have many famous failures. The Global Corporation failed, the first computer made by Apple Newton failed. But these were all good ideas so it's important to see failure as learning. The best way to learn is to fail. I don't want you to die crossing a street but if you cross the street and a car almost kills you, you’ll learn. 

硅谷有很多失敗的案例，蘋果第一代產(chǎn)品牛頓就是失敗案例。但產(chǎn)品都是很好的想法。最重要的是，我們要在失敗中學(xué)習(xí)跟吸取教訓(xùn)。學(xué)習(xí)的最好方式就是經(jīng)歷失敗。我不想你在過馬路的時(shí)候，被車撞死；但是如果你過馬路遭遇車禍，丟了半條命，那么你一定會吸取教訓(xùn)。

That's how you learn. If you are in a room and people tell you one thousand times how to cross the street you don't learn how to cross the street. The first time you cross it, you learn not to cross the street because a car comes really close and you learn you are not supposed to do that.

這是我們學(xué)習(xí)的方式。如果你在房間里學(xué)習(xí)過馬路，無論人們告訴你多少次過馬路的方法，你都學(xué)不會。你自己過一次馬路，就會知道到底要怎么過。有車靠近你，你就會躲開，而且你也會看交通燈。

and you are supposed to be aware that there are in china that are crazy motorcycles everywhere right. So failure is very important for learning. So the first message is don't call it failure, call it learning. That's really how venture capitalists look at failure. If you failed, they want to see how do you fail. Failure doesn't say anything, if you created a unicorn, that a one-billion-dollar company and then you fail. That's probably really bad, that's really bad. That means that you were not learning anything. 

你們中國到處都有很多摩托車，對吧？所以過馬路的時(shí)候，你也需要注意來往的摩托車。要在失敗中學(xué)習(xí)，所以我給的第一個(gè)建議是不要把失敗當(dāng)作是失敗，而是把它當(dāng)作是學(xué)習(xí)的機(jī)會。這就是風(fēng)險(xiǎn)投資人看待失敗的方式。如果你失敗了，他們就會想知道你失敗的原因。如果你創(chuàng)造出了一家超過十億市值的公司，卻失敗了，那就非常糟糕了。這意味著你什么都學(xué)不到。

I mean how can you possibly waste so much money, then he looks really bad. But you were in the garage and you try to build something and you use two hundred thousand dollars and you failed. I think venture capitalist are interested in understanding what you learn. Maybe the technology was right, you know, it just that what you did in those six months wasn't the right thing. 

你怎么可以浪費(fèi)那么多錢？如果你在車庫里創(chuàng)業(yè)你用了二十萬美金創(chuàng)業(yè)，最終失敗了，那么風(fēng)險(xiǎn)投資人可能就會好奇你從中獲得什么教訓(xùn)。也許你的技術(shù)是對的，也許你的想法也是正確的。

The technology maybe was right maybe the deal was right and maybe this venture capitalist will give money for the same idea in the same place. Because you learn something. The second time, it would work. Steve Jobs when he left Apple and tried to do Next there was a failure he wasn't making money out of that but he learned so that's a recurring theme you know sometimes you fail but the failure is exactly what you need to learn. So that's the first thing. 

如果你從中學(xué)習(xí)，那么你再做這件事情就可能會成功了。喬布斯被蘋果炒魷魚，去創(chuàng)辦Next時(shí)也很失敗，因?yàn)樗?dāng)時(shí)并沒有盈利。這就是一個(gè)不斷出現(xiàn)的主題。有時(shí)候你會面臨失敗，但是失敗之后就要去學(xué)習(xí)。這就是我的第一個(gè)建議。

The second thing, of course, that you have to be in the right society I keep saying this society is important. In Europe even if you fail for a very good reason, people don't like you. The vast majority of failures that have seen were bad luck. 

第二個(gè)建議是你需要處于合適的社會環(huán)境中。我一直在強(qiáng)調(diào)社會環(huán)境。因?yàn)樵跉W洲，即便你的失敗是情有可原的，人們都會討厭你。但實(shí)際上，很多人只是敗給運(yùn)氣。

And the vast majority of success stories that have seen was good luck that's when I especially when I talk to young people I asked them what is the number one factor for success and they go to the venture capital money, oh, marketing, oh the team and I tell them the number one factor for success is luck. Okay, a lot of these people were just lucky if you ask me. 

大眾所看到的成功案例很多時(shí)候也只是運(yùn)氣好而已。我和年輕人講話的時(shí)候，會詢問他們成功的第一要素是什么？他們回答各不相同，有風(fēng)險(xiǎn)投資人的資金、市場營銷、團(tuán)隊(duì)合作等。但我會告訴他們，決定成功的因素就是運(yùn)氣。很多人不過是幸運(yùn)而已。

Google was the best searching in my opinion. I started using it before it was famous. But think Facebook there were other things doing the same thing, why Facebook became so popular? Luck, I think, just luck. 

谷歌是最好用的搜索引擎。早在谷歌成名以前，我就開始使用它進(jìn)行檢索了。社交媒體有很多，但為什么Facebook能夠脫穎而出呢？ 這就是運(yùn)氣了。

There’s nothing particular that Zuckerberg or the other founders did, it was just luck. People started using it. Half of us just started using it in other places. And then Zuckerberg has the right connections and you know it so there's so many of these stories were just luck.

扎克伯格并沒有比其他社交媒體的創(chuàng)始人多做什么，你們開始用Facebook使用這款產(chǎn)品也只是巧合。扎克伯格碰巧認(rèn)識很棒的人。

Well the same is true also failure. Sometimes it just bad luck, you know, in some cases, it’s really so obvious. I mean a friend is great artificial intelligence scientists that invented some great machine learning techniques. Unfortunately as a really annoying disease it's not going to die but of course the disease means he has to stop all the time taking medicines it cannot leave the house because his immune system gets very weak. When it takes this medicine, it’s obvious that's bad luck. so in some cases so obvious that it's just bad luck. But even when you don't have any personal tragedy. 

同理，失敗也是要看運(yùn)氣的。有些人只是運(yùn)氣不好，在有一些案例里面就可以明顯看到。我一個(gè)朋友是工智能專家，他研究出了新的技術(shù)，但不巧的他突然患上了嚴(yán)重的疾病。這種疾病不會致死，但是他需要進(jìn)行治療，不能再進(jìn)行研究。這很明顯就是運(yùn)氣不好。

I mean hey me I had a start-up for search engine in nineteen ninety nine and in my open was better than Google and mine was using artificial intelligence so bad luck what was my bad luck number one artificial intelligence had a really bad name in the nineties. Not my fault I didn't do anything wrong but it had a bad name so every time I was talking to eventual capitalist first I had to convince them that a is not bad but in those days every venture capitalist thought that the eyes back, now you know why I don't like venture capitalist okay? 

我自己也是一個(gè)活生生的例子。我在1999年開發(fā)了一款搜索引擎。我自認(rèn)為我那個(gè)產(chǎn)品比谷歌還要好用，而且我還使用的人工智能。但是我運(yùn)氣不好。在90年代，人工智能的名聲非常糟糕，但這不是我的錯(cuò)，我什么都沒有做錯(cuò)。但是當(dāng)時(shí)的人不看好人工智能。我還需要說服風(fēng)險(xiǎn)投資人，人工智能并不壞。但在那個(gè)年代，所有的風(fēng)險(xiǎn)投資人都不看好人工智能。所以你現(xiàn)在明白為什么我不喜歡風(fēng)險(xiǎn)投資了吧？

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