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關(guān)閉第十二問(wèn):創(chuàng)業(yè)失敗后,我為什么不那么喜歡風(fēng)險(xiǎn)投資了?
導(dǎo)語(yǔ):
感謝大家訂閱皮埃羅·斯加魯菲(Piero Scaruffi)的鈦媒體72問(wèn).知識(shí)專欄《硅谷的秘密》。我是今天的提問(wèn)者趙何娟。上一課我們講到了硅谷如何面對(duì)失敗,皮埃羅提到了自己曾經(jīng)的失敗經(jīng)歷,并且從那次失敗中得到了一個(gè)特別寶貴的經(jīng)驗(yàn),那就是不要過(guò)渡依賴風(fēng)險(xiǎn)投資。這是為什么呢?
正文:
And the second thing I was doing this in nineteen ninety nine what happens in two thousand the NASDAQ crashes all high tech crashed so in two thousand it became really difficult to get money from venture capitalists for any idea. So my start up unfortunately I had the top engineers where people with a family and children. So when this crashed and we had no money they had to look for a job but that's bad luck there's nothing that we did wrong. You know, so I forgot my own case, so I think you have to be in a society where this is recognized that when you fail, the something very positive you learn.
我是在1999年做了第二件事情。在2000年,納斯達(dá)克崩盤(pán)了,所有的高科技幾乎都失敗了。因此,在那個(gè)階段很難獲得風(fēng)險(xiǎn)投資,無(wú)論你做的是什么技術(shù),你都很難獲得投資。我的創(chuàng)業(yè)公司中有很多優(yōu)秀的工程師,他們需要養(yǎng)家糊口。恰逢當(dāng)時(shí)高科技都失敗了。這些工程師不得不換工作。這就是運(yùn)氣不好。因?yàn)檫@些工程師也沒(méi)有做錯(cuò)什么。我認(rèn)為,你需要生活在一個(gè)認(rèn)同你的社會(huì)當(dāng)中。當(dāng)你面臨失敗,你要積極的看待事情,因?yàn)槟隳軌驈氖≈袑W(xué)習(xí)。
And second it's okay, it's bad luck. So what you don't get, you don't get punished and so that that that's why society is number one. You have to be in a society that accepts you I don't think government can create this kind of society. I know china is like my home country early where if you failed on my god right the family will be ashamed of you well that's really difficult to change.
第二個(gè)建議就是失敗并沒(méi)有什么大不了的,只是運(yùn)氣不好而已。那又怎么樣呢?你不會(huì)因?yàn)槭【捅粦土P,所以我最看重社會(huì)因素,你需要生活在一個(gè)愿意接受你的社會(huì)當(dāng)中。我不覺(jué)得政府能夠營(yíng)造這樣的社會(huì)氛圍。我知道,在中國(guó)和在我的祖國(guó)意大利一樣,如果你失敗了,家族會(huì)以你為恥,鄰居會(huì)看不起你。社會(huì)氛圍很難改變。
So let me tell you another thing that probably you will not ask me. Because this is not usually something that people talking about but almost related to failure is free, so much. What Silicon Valley does is free. No, Steve did not build the apple one for money he wasn't charging people money to look at it and to use it, it was for fun.
所以和你分享另一個(gè)故事,即便你沒(méi)有對(duì)此進(jìn)行提問(wèn)。經(jīng)常有人會(huì)討論,不付費(fèi)會(huì)不會(huì)導(dǎo)致失???硅谷的明顯特征是免費(fèi)。喬布斯他們做出Apple One不是為了賺錢(qián),他們沒(méi)有收錢(qián)讓別人觀賞Apple One。他們只是想要尋找樂(lè)趣。
A lot of work that is done in Silicon Valley is free. There's an open source. You know what is open source or what is open source software? It's free right free software. There's one web site GitHub. It’s the most famous website for open source. If you go now I haven't done in the last few days, there are 1.2 million people contributing open source software, a huge number are from Silicon Valley.
在硅谷,很多資源都是免費(fèi)的。你知道開(kāi)源軟件嗎?最出名的一個(gè)開(kāi)源軟件網(wǎng)站叫GitHub,在網(wǎng)站上有120萬(wàn)人在上面共享開(kāi)源軟件,其中大部分的貢獻(xiàn)者都來(lái)自硅谷。
So why they do that for free when they do it because they like it. They don't know if they will make money out of it. They do it because they like it and they want other people to know. “hey look how good I am. I’ve done this.” Okay, it's like social media but social media for high tech projects.
他們?yōu)槭裁匆赓M(fèi)做這些事情?他們只是出于熱愛(ài)才不求回報(bào)共享開(kāi)源軟件的。他們不知道自己能不能賺錢(qián),只是單純出于熱愛(ài)才制作這些軟件的,然后告訴其他人“看??!這就是我做的軟件。”這和社交媒體是一個(gè)道理。
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經(jīng)檢測(cè),你是“鈦媒體”和“商業(yè)價(jià)值”的注冊(cè)用戶?,F(xiàn)在,我們對(duì)兩個(gè)產(chǎn)品因進(jìn)行整合,需要您選擇一個(gè)賬號(hào)用來(lái)登錄。無(wú)論您選擇哪個(gè)賬號(hào),兩個(gè)賬號(hào)的原有信息都會(huì)合并在一起。對(duì)于給您造成的不便,我們深感歉意。
所以硅谷很多資源免費(fèi),只是為了共享?開(kāi)心?
不收費(fèi)項(xiàng)目,除了廣告還有哪些渠道可以帶來(lái)利潤(rùn)?對(duì)這方面很感興趣。
關(guān)于社會(huì)因素這點(diǎn)真的深有體會(huì),失敗就會(huì)千夫指,就連自己都認(rèn)為自己錯(cuò)了。當(dāng)這個(gè)社會(huì)還沒(méi)辦法改變,就要堅(jiān)信自己,給自己信心。如果每個(gè)人都這么想,自然也會(huì)影響整個(gè)社會(huì)氛圍。